Brand moodboard
for Wildcats Uni
The look, feel & character we want our student brand to express — bold, young, alive.
scroll ↓
The look, feel & character we want our student brand to express — bold, young, alive.
Wildcats Uni is the student face of Wildcats. Same fearless DNA as the parent brand — just warmer, more playful, and built for energy. If it feels like a polite university flyer, it's wrong.
Fun and cheeky — humour, movement, color. Confident enough to not take itself too seriously.
Sharp, current, unapologetic. We lead with attitude before information.
"By students, for students." Belonging and real faces over polished stock perfection.
Wildcats Pink stays the hero (we are keeping the original palette). Yellow, blue and green back it up — each tied to a brand value. Electric yellow is a flair accent only.
Heavy geometric sans for impact, an italic serif for soul. Both free on Google Fonts — easy to keep consistent everywhere.
Every color carries meaning. Designers can lean on this to pick a palette per piece — not random color, color with intent.
Candid student moments over polished stock. Movement, laughter, hands-on building. Dark overlay so text stays loud. The mascot (goggle cat, grad-cap version for Uni) shows up in fun, welcoming contexts.
The playful-youthful lane we're aiming for, backed by current 2026 brand-design trends — so the new identity feels fresh, not dated.
Rounded, geometric sans that echoes its owl mascot; fun, friendly communication. A model for how our goggle-cat mascot + Poppins can carry personality.
kittl.com — 2026 font trendsChunky rounded type, bright color blocking and gradient-filled shapes = pure youthful energy. Maps directly onto our pink + gradient system.
kittl.com — kidcore typographyThick, impactful geometric sans-serifs convey power, clarity and confidence — ideal for Gen Z. Confirms Poppins Bold as the right hero face.
sagedesigngroup.biz — 2026 visual trends2026 favours human-made imperfection, tactile texture and emotional accessibility — design that signals psychological safety. That's our "community, real faces" instinct.
supercharged.studio — Gen Z design